More mobile apps are being downloaded than ever before, with 230 billion downloads in 2021 alone, according to Statista. App revenue is growing exponentially too, with overall revenue expected to top $935 billion by 2023.
With so many apps jostling for downloads (1.96 million on the Apple App Store; 2.87 million on the Google Play Store), you’re probably looking for ways to accelerate downloads of your own app. One of the best ways to do this is via email.
With effective email marketing, you can raise awareness of your app and increase downloads. This isn’t easy, however, as email inboxes are crammed with new messages every day, which compete with your emails to capture attention and generate click-throughs.
This article shows you six techniques to hack your email marketing strategy and help boost app downloads.
Make the most of your existing email list subscribers by sending them an invitation email to beta test your app. (Just make sure the subject line of your beta testing invite clearly states the purpose of the email.)
If you think you’re driving them crazy with another email, think again. Chances are they’ll feel valued and will be happy to be among the chosen few to beta test your app and gain early access to its features.
Let’s look at some beta test invitation email samples. The first is from Echograph:
The copy in this beta test invitation email sample is straightforward and to the point. No beating around the bush, just a couple of steps explaining the functionality and images suggesting what the potential testers should do within the private beta (you could also include screenshots), making for a good beta invite emails.
Once the beta users submit their beta testing feedback, make it a point to send them a thank you email as well, just ensure you offer something extra. An app upgrade, for example, would be a nice touch.
Here’s Dropmark’s thank you beta testing email campaign. Right off the bat, the email template thanks the users for testing the beta version of the app, then clearly states that Dropmark will offer beta testers an upgraded app for a special price.
Once your app is beta tested and you’ve successfully submitted the app to the app stores, it’s time to spread the word.
